OuR ValueS

We want to build something that we would use, that we wish was around when we first started fishing. A one-stop shop for how to think about and improve upon bass fishing.

“Strong Opinions Held Loosely” 

We seek to evaluate new ideas and perspectives objectively and with as little bias as possible. Good ideas can come from anywhere and we should always be challenging our current thinking

We will only promote things we believe in and if we ever do have sponsors (we don’t currently) we will clearly disclose them. What we suggest is what we use.

There’s plenty of people who benefit from making fishing complicated. Our goal is to simplify as much as possible - both for our budgets but more importantly for the mental clarity and focus it provides. This also means our website will be simple and easy to navigate.

We wouldn't do it if we didn't love it. There's going to be tough days on the water, but if we aren't having fun something is wrong.